Canada’s Tenacious Tacos launches NFT collection for its loyalty program

Tenacious Tacos, a restaurant based in Canada, has announced its venture toward the web3 and crypto sector. The restaurant, with 19 locations in Canada and a plan to expand to the United States, has launched an NFT collection with benefits for holders.

Tenacious Tacos adopts NFT for loyalty program

The NFT collection launched by Tenacious Tacos will allow holders to receive both blockchain-based and tangible benefits. Additionally, those who choose to stake their NFTs can receive additional digital asset rewards.

An official statement from the company said that the staked Tenacious Tacos could be redeemed for rewards, including a chance to win a lifetime of free food or monthly payouts in Ether (ETH) and wrapped Ether (wETH).

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SrtEAT has also launched a Web3 offering that provides additional value to traditional loyalty programs. The service also comes with other utilities for NFTs.

The Canadian restaurant is also expanding the utility offered to its users by providing more use cases for the growing number of NFT holders. The franchise plans to utilize NFTs within its customer loyalty program, another significant benefit for the company.

The CEO of Joeys Group of Restaurants and the founder of Tenacious Tacos, Joe Klassen, discussed the importance of this project for the community. The executive said that the project’s vision was to become closer to the community while simultaneously creating an opportunity where the community would be a part of the company’s expanding success.

Some real-life rewards offered by this platform include a 20% discount at the StrEATS locations. It will also provide VIP event access and voting rights on the new menu features on the platforms.

Fast food joints venture towards Web3 and crypto

It is not the first time restaurants have supported the Web3 space. Landry’s restaurant Group, which includes the Bubba Gump Shrimp Factory and Rainforest Café, announced the launch of a Bitcoin loyalty program.

The restaurant group allowed customers could earn rewards in the form of Bitcoin for each $250 spent at any of the restaurants supported by the brand.

In June 2022, Chipotle, a renowned burrito and taco restaurant announced the launch of cryptocurrency payments at around 3000 locations across the United States. Chipotle launched a crypto giveaway for customers in July via its virtual game.

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